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  • Writer's pictureSusana Callejas

The Meta Fashion Evolution: How Technology is Changing the Way We Dress



The Meta Fashion Showcase was a cutting-edge event that brought together the latest in fashion and digital innovation. A few weeks ago, I had the pleasure of visiting this showcase in Seoul, and it was an incredible experience where I could glimpse into the future and, oh, how exciting it was! As I entered the exhibition hall, I was greeted by the vivid colors and materials of the 3D digital fashion exhibition, which featured collaborations between famous fashion designers and celebrities. The display showcased the latest advancements in fashion technology and the possibilities it holds for the future.


The first corner of the showcase was dedicated to the virtual fitting experience using Augmented Reality (AR). The technology allows you to generate an avatar that resembles you through face recognition and "try on" clothes in real time. It was a truly immersive experience that left me wondering how this technology will change the way we shop for clothes in the future.


The second corner of the showcase was all about customization and personalization. The patches attached to clothing distributed to participants free of charge were not just a marketing gimmick but a demonstration of the new manufacturing techniques being developed in the fashion industry. These patches were digitally produced on-demand, a process that is being adopted by luxury fashion brands today.

The custom-order booth was another highlight of the showcase, where I could see the future of fashion retail in action. You could choose from various designs and place an order on the spot, and anyone could register as a manufacturer and make products. This is a significant change from the past, where it was common to order limited designs from a fixed company. This opens up a whole new world of possibilities for consumers, who can now have clothes that fit their personalities perfectly.



The last corner of the showcase was a device that could measure your body size virtually. The technology uses long sensors on each of the four corners to recognize the body, and it was impressive to see the accuracy of the measurements. The most fascinating thing was the Size Korea meta-commerce (virtual shopping mall) platform, which allows you to create a personal avatar and purchase customized products with the measurements obtained. It's exciting to think about how this technology will change the way we shop for clothes in the future.


The Meta Fashion Showcase was a reminder of the rapid pace at which technology is evolving and how it is changing how we live our lives. As we move forward, we must keep updating our knowledge on how to use these technologies to stay ahead of the curve and make the most of the opportunities they present. The future is exciting, and I can't wait to see what other technological advancements the fashion industry will bring to our daily lives!



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